Meet Cyra

SINGER & SONGWRITER

She left her accounting firm to pursue her music career. In the span of one year, she has since written 3 original songs, and has challenged herself to conquer her fear of rejection by joining not one - but FIVE - auditions.

My name is Cyra.

I perform heartfelt acoustic music for events and venues. I’m an aspiring songwriter who wants to empower people through music.

I am an alumna of The Purposeful Creative & I took up the following programs:

My name is Cyra.

I perform heartfelt acoustic music for events and venues. I’m an aspiring songwriter who wants to empower people through music.

I am an alumna of The Purposeful Creative & I took up the following programs:

How She Got Started

Your first job was in an accounting firm… what led you to pursuing your music career?

I’ve been singing since I was seven. But I only started appreciating the impact of music when I was in college: back then, I felt so out of place — and music became like a friend that I turned to when I didn’t know how to handle my feelings.

The moment I understood how powerful music can be in helping people overcome certain situations in life… that’s when I started getting interested in writing songs.

What was the final trigger that really pushed you to take the leap & start your music career?

My first job was at one of the biggest audit firms here in the Philippines (SGV), and believe it or not, they hold a yearly competition called SGV’s Got Talent. I ended up entering… and winning the contest!

After performing in that competition, I couldn’t stop thinking about that feeling: that feeling of getting to sing an empowering song in front of thousands of people. It was a big moment of realization. I started wondering if accounting was the right path for me, and I felt stuck and lost about what to do next.

That was when I stumbled across The Purposeful Creative Podcast. [Listening to] it gave me that much needed slice of hope that maybe there’s something I can do to actually build a life around my purpose and passion (cheesy, but true).

What was the best piece of business/leadership advice you were given when you were starting off?

START WITH YOUR WHY.

Her Journey (So Far): The Wins and Joys

What is the best part of your job?

There’s this feeling that I get when I’m performing and there’s a certain energy from the crowd that makes you feel this cosmic connection that only music can create. Kind of like those slow motion, love-at-first-sight scenes in movies. That’s the closest image I can come up with right now!

Imagine who you were and where your career/business was a year ago. In the past year, what have been 3 of your most tangible achievements?

  1. Shared 3 original songs on my youtube channel
  2. Joined 5 (!!!) auditions
  3. Booked 6 wedding gigs after joining a celebrations fair.

Instead of focusing on the outcome, I try to savor the experience and get everything I can from it. Every experience is an opportunity for growth.

What’s the thing in your life/career now that still makes you go, “Wow, I never thought I’d be the type of person who’d be able to do/achieve this.”

Going to auditions is such a big deal for me. I have to overcome waves of anxiety, overthinking, and self-doubt every time I go to one. Honestly, it hasn’t gotten easier. But I’ve been trying a lot (I mean, I did go to 5 auditions in 1 year) – and that’s huge progress for me.

What behavior or personality trait do you most attribute to your success – or getting where you are now?

Being very patient when it comes to progress, celebrating small wins, and appreciating the process.

Roadblocks & Self-Doubt

When you were just starting out, what was the biggest roadblock that was holding you back?

Even before I started, I knew that my biggest roadblock would be my fear of rejection. It has always hindered me from taking chances and chasing opportunities.

I’ve learned to overcome it by embracing the growth mindset. Now, instead of focusing on the outcome, I try to savor the experience and get everything I can from it. Every experience is an opportunity for growth.

Do you ever experience self-doubt? In what concrete ways does self-doubt come up in your life?

ALL THE FREAKING TIME. Every time I think about going to an audition, every time I try to write songs, every time I record, every time I’m about to post something online. And now, I’m even starting to get harsh comments online (it’s like I’ve unlocked a whole new level of self-doubt, haha!).
I go back to my why. That usually helps a lot. If that’s not enough, of course, I turn to music. I listen, or I write.

And if it’s really bad, I talk to people who really believe in me or sometimes I just ask for a few hugs! Having a solid support system is everything.

What’s your #1 go-to thing to do when self-doubt creeps up on you?

PRAY, and stop comparing.

What’s the hardest part about your job?

I think the thing I’m really struggling with right now is promoting myself, particularly online. I’m not the type to consistently post on social media, and I get easily overwhelmed by all the noise on these platforms – but I understand that it can be very helpful in connecting with my audience. So, I’m still figuring out how to find the right balance.

 

What’s the most meaningful part of your job?

Knowing that the music I play really resonates with the audience. I love it when the songs I share inspire meaningful conversations or encourage someone to open up about their stories. ‘Cause music really is just another language.

 

Let’s Talk About The F Word: Finances

Note: We want to get more women talking about money more openly. It’s such a useful and educational topic to have – and we want to encourage more discussions about it. So, here we go!

How much capital did you need to start your business?

Well, all I had to start with was my guitar, which I bought for Php 40,000 (around $800). The money I used came from the prize that I got for winning SGV’s Got Talent.

How did you decide on your financial goals when you first started your business?

To be completely honest, I didn’t have this on my mind when I started (I know, shame on my accountancy degree, hahaha!). But it really felt weird to me, transitioning from just doing what I love, to doing it while profiting from it.

So, I just really focused on figuring out what kind of artist I wanted to be. I was able to do this because I still had steady cash inflow from a part-time job.

What’s your personal definition of a life of abundance? 

I want to have enough for basic necessities + traveling + going to concerts/shows + buying books + music equipment + giving back to my parents and the community. So basically… I still have a looooong way to go!

Do you still get worried about sustaining your business and lifestyle long-term? How do you balance the whole ‘doing what you love’ and ‘earning from it’?

Definitely. Right now, I still depend on a part-time job for steady cash inflow since I’m still starting out.

People tend to romanticize [the journey of pursuing your passion+purpose] but it is hard as hell, and it gets lonely when it feels like the world doesn’t understand what you’re doing.

Looking Forward: Cyra’s Next Braver Goals

What’s the next big/challenging goal you’re working towards?

Since I started, I’ve always known that I want to take up classes to hone my technical skills. The goal is to take those classes abroad, since I’ve seen a lot of interesting programs and I think it’s going to be a great experience being immersed in a different kind of music scene. So I’ve been saving up a lot of experience and money for that 🙂

What quotation or saying inspires you and motivates you to be yourself and do what you love?

Just don’t give up trying to do what you really want to do. Where there is love and inspiration, I don’t think you can go wrong. – Ella Fitzgerald

Can you name the biggest lesson you’ve learned (so far) in pursuing your passion+purpose?

BUILDING A MEANINGFUL LIFE/CAREER TAKES TONS OF PATIENCE AND DETERMINATION. The road is paved with self-doubt, anxiety, frustration, rejection, uncertainty, and yes, loneliness.

People tend to romanticize [the journey of pursuing your passion+purpose] but it is hard as hell, and it gets lonely when it feels like the world doesn’t understand what you’re doing. So you’ve got to be doing something that matters to you more than any possible obstacle.

What’s the biggest mindset or skill or takeaway that you learned from The Purposeful Creative that managed to get ingrained in yourself and the way you now do things?

The Growth and Adventure Mindset is such a life-changing lesson from Braver Goals! I go back to this all the time. It has pushed me to put myself out there, take chances, prioritize growth and learning, and embrace the adventure.

How has your business/brand/career changed your life? Who has it allowed you to become, and where has the journey taken you?

I’ve become this person who is able to open up and share her story to the world. I’ve learned to embrace my quirks and all of my weirdness so that it could encourage people to embrace their own.

I’ve become this person who is able to open up and share her story to the world. I’ve learned to embrace my quirks and all of my weirdness so that it could encourage people to embrace their own.

What is your ultimate goal? i.e. What’s the bigger Why behind what you do?

My ultimate goal is to create and share music that can inspire meaningful conversations and empower people to bravely share their stories.

Invest in yourself. Go out there and take classes, meet new people […] There’s a limit to what you can discover about yourself on your own.

 

If you’re not good enough now, someday you will be. But you have to start.

– Cyra Jaureidini

What advice would you give to a young woman who is… scared to start or fail because – what other people will think?

There might be people who won’t understand what you’re trying to do but trust me, there are people out there who will. I’ve met people in The Purposeful Creative community who believe in me even more than I do. Haha!

What advice would you give to a young woman who is… just in the process of finding what her passion or purpose is?

Invest in yourself. Go out there and take classes, meet new people, share your work and be interested in the work of others. I know it’s not easy for introverts (like me), but there’s a limit to what you can discover about yourself on your own.

What advice would you give to a young woman who is... struggling with finding the motivation or push to begin? (aka making all the excuses and procrastinating)

Listen to The Purposeful Podcast! Or, if you can, join the Braver Goals program. It really helps to break down your goals into small action steps. Or if you don’t have the resources yet to join the program, get an accountability partner/group.

What advice would you give to a young woman who is… thinking, “What if I’m not good enough?”

Oh but dear, what if you are? Sometimes you don’t even have to believe that you are good enough. You just have to trust that if you keep pushing forward with that fire and passion in you, someday you’ll be able to believe that you are good enough. If you’re not good enough now, someday you will be. But you have to start.

Ready to follow Cyra’s lead & take *YOUR* next brave steps towards a life of passion+purpose?

Check out the workshops she attended with us: